Research

Nielsen is a leading global information and market measurement company and are highly recognised as the industry leader in market research.

Their work in profiling of Active Lifestylers has given us an unprecedented understanding of our Fitness CARTEL and Family CARTEL audiences, giving us and our customers confidence of the value of these environments.

 

tertiary and higher education

Nielsen’s research confirms something we have known for a long time – that our Fitness CARTEL is full of motivated, goal driven, success driven individuals. A perfect target for many to advertise to, particularly the tertiary education providers.

Here is what Nielsen found:

 

%

of Active Lifestylers say

%

of Active Lifestylers say

%

of Active Lifestylers say

It is essential that I Plan for the future

It is important to learn new things throughout my life

Success if very important to me

and are 11% more likely to say so.

and are 7% more likely to say so

22% higher than other New Zealanders

 

Further research also shows that these positive and motivated attitudes flow on to many parts of their lives. From being disciplined with money, and self-professed influencers, these people are worth targeting for numerous advertising categories.

 

Banking and Finance

Nielsen Research 

Copyright 2017 The Nielsen Company. 

  • I make sure I pay my credit card off every month 58% 58%
  • It is important to make investments now for the future 66% 66%
  • I budget carefully 55% 55%
  • I’m good at managing my money 55% 55%
  • I like to be well-insured 53% 53%

%

of Active Lifestylers…

%

of Active Lifestylers…

%

of Active Lifestylers… 

Are in a financially comfortable circumstances

Are saving more than they used to

Currently have some form of savings or investment

And are 9% more likely to say so

And are 13% more likely to say so

and are 6% more likely than the average New Zealander in Metro areas.