bonds x-temp
Bonds X-Temp is a male underwear product which has temperature regulation technology built into the garment. The target male-only audience was required, along with those with a busy active lifestyle and a mid-high income to match the relative price-point of the product.
The Solution
Using our nationwide selection of male bathroom frame ads, this was the perfect environment to capture a 100% male audience. This environment also added a significant amount of relevancy with gym and health club bathrooms being the only place men undress outside of their homes and are therefore reminded of their undergarment choices.
With the luxury of working with most of NZ’s best gym chains in the Fitness CARTEL, we used demographics like income to target the correct audience. With X-Temp having a higher relative price-point, our premium range of gyms including Les Mills, Next Generation and Health and Sports were used.
The RESULT
Using 65 Fitness CARTEL locations around NZ, the campaign duration allowed for an estimated foot traffic of 350,000 through the male bathrooms. Feedback from our facility partners was positive with the relevancy of the product for active lifestylers noted.
With a modest budget, CARTEL Media was able to target the right audience, at the right time.