2 DEGREES - QUEENSTOWN
2 Degrees is one of New Zealands top telecommunication providers who believe it’s only fair they provide great value and a great network to their 1.3 million subscribers. 2 Degrees have recently upgraded their mobile network in Queenstown and approached CARTEL Media to help them spread the word.
The Solution
The main objective for this 2 Degrees campaign was to create brand awareness across the Queenstown region and target everyone with a phone.
CARTEL Media had an idea…..
We offered 2 Degrees 5x shuttle rear wraps, these shuttle’s routes cover the whole Queenstown and Central Otago region 24/7 , we knew this would be the perfect way to get “Everyone with a phone” attention, whether they where sitting in traffic, taking a stroll or having a burger at FergBurgers.
This would be the first to market On-Demand CARTEL ad solution across the Queenstown region.
The RESULT
The artwork for this campaign was undoubtably unmissable with 2 Degrees’s shocking bright blue colour and of course some of 2 Degrees’s clever catch phrase’s such as “STREAMING CAPABILITIES FIT FOR A QUEEN….STOWN”