Family-Focused Screen Additions Expands Digital Reach in New Plymouth with CARTEL Media
CARTEL Media has further expanded its footprint in New Plymouth with the addition of digital advertising screens at two of the region’s most popular family destinations — Bowlarama and Kidz Korner — following the recent installation at Todd Energy Aquatic Centre.
This latest rollout reinforces CARTEL Media’s position as New Zealand’s largest advertising network in the fitness and leisure space, now with more than 250 digital screens across 200+ venues nationwide. For brands looking to engage with family decision-makers and household shoppers in a relaxed, high-attention environment, this expansion delivers targeted, meaningful reach.
Bowlarama New Plymouth is a multi-attraction family entertainment centre that includes a state-of-the-art 16-lane bowling alley, a glowing 18-hole black light mini putt course, and an immersive laser tag arena. It draws a diverse cross-section of local families, teens, and community groups — making it an ideal venue for advertisers looking to connect with both parents and youth in an upbeat, high-energy setting.
Kidz Korner provides a safe, colourful, and engaging indoor play experience for children aged under 1 through to 12 years, complete with hosted birthday parties and an on-site café for parents and caregivers. It’s a midweek mainstay for young families and a weekend favourite for celebrations, delivering repeated exposure to parents actively engaged in planning, purchasing, and family decision-making.
“These venues are the heartbeat of family entertainment in New Plymouth,” said Jono Ridler, Operations Manager at CARTEL Media. “Our network expansion provides advertisers with a unique opportunity to engage with local households in fun, trusted spaces — where the atmosphere is positive, the dwell time is high, and brand messaging can cut through.”
With the addition of these new screens, CARTEL Media offers advertisers unmatched access to the family market in Taranaki — from everyday leisure activities to birthday parties, rainy-day play sessions, and school holiday outings. Whether promoting grocery products, family services, entertainment brands or local retail, the network delivers strong visibility in real-life environments that matter.
About CARTEL Media
CARTEL Media is New Zealand’s largest advertising network provider for the fitness and leisure space, connecting brands with active and engaged audiences through digital and static display, sampling, and activation campaigns. With over 250 screens in more than 200 venues, CARTEL Media helps advertisers reach health-conscious individuals and families where they choose to be — whether working out, playing, or relaxing.
Click HERE for more information on our Family Network.