CARTEL Media Makes a Splash in Taranaki with New Digital Advertising Partnership

CARTEL Media is excited to announce its new partnership with New Plymouth District Council, which will see the installation of a 55” digital kiosk at the Todd Energy Aquatic Centre, delivering dynamic advertising opportunities alongside key messages from the council and the aquatic centre.

This collaboration enhances communication efforts within one of New Plymouth’s premier leisure facilities, reaching thousands of visitors every year. The digital kiosk will provide a unique platform for advertisers, allowing them to target the family and fitness audience as they enjoy the centre’s wide array of aquatic attractions, including the Main Pool with a wave machine, water features, eight swimming lanes, Tarzan rope, inflatable toys, a Tot’s Pool, and a 50-metre outdoor pool. The facility also boasts a spa, sauna, two hydroslides, and a fitness centre.

In addition to the Todd Energy Aquatic Centre, the agreement extends to New Plymouth’s popular summer pools:

• Fitzroy Pool: A shallow 9-metre Paddling Pool and Wading Pool located opposite Fitzroy Surf Club.
• Waitara Pool: Featuring a 33-metre six-lane outdoor pool, a learner’s pool, a toddler’s pool, and a 4-metre deep dive pool.
• Inglewood Pool: Offering a 27-metre six-lane outdoor pool and a learner’s pool.
• Okato Pool: A 25-metre six-lane outdoor pool and toddler’s pool.

As the summer pools open from early November through to the end of March, this partnership will allow advertisers to reach families and leisure-goers across Taranaki, making the most of these seasonal facilities.

“We’re excited to partner with New Plymouth District Council and their leisure facilities, which see thousands of people through them every year,” said Jono Ridler, Operations Manager at CARTEL Media. “This provides a great communication tool for the council and the aquatics team for safety messages and centre communications, but also gives advertisers a fantastic DOOH (Digital Out of Home) option to reach families in New Plymouth as they relax and unwind in the city’s premium aquatic facility, as well as across the wider Taranaki area over summer with the outdoor pools.”

About CARTEL Media
CARTEL Media is New Zealand’s largest advertising network provider for the fitness and leisure space, with more than 200 venues and 250+ screens nationwide. When advertisers want to reach health-conscious fitness enthusiasts in local communities or families as they enjoy family activities in some of the country’s coolest leisure and entertainment venues, they know CARTEL Media can reach them in all the right places.