Fruju

Nothing says summer like a Fruju! Whether you’re at the beach, the skate park, the campground or the playground, when the temp gets too ‘hot’, Fruju is the ultimate refreshing ice block hit! The intense fruit flavours are perfect for staying cool during the long, hot kiwi summer days. 

Fruju Pineapple Crush is NZ’s long standing favourite fruit flavoured ice block and it’s not hard to understand why. It’s the real sunshine fruit flavour of Pineapple Crush that makes it the ultimate summer refreshment.

Not that kiwi’s need reminding of that but as we hit all the best summer hot spots over the summer holidays, a quick trip to the local dairy or service station is where we’ll get a taste of that iconic pineapple cooling taste.

CARTEL Media worked with our partners at Surf Lifesaving New Zealand to showcase Fruju Pineapple Crush at surf clubs up and down the country so when you’re at the beach, there’s nothing else except the surf that says ‘cool me down’ than a Fruju. We also worked with our Holiday Park Network and our summer pool partners to showcase Fruju Pineapple Crush as people holidayed and made a splash in places where they love to be.