ETA Ripples

ETA Ripples are a proud sponsor of Surf Lifesaving New Zealand, partnering with them for the first time in 2023. As part of the partnership, ETA Ripples donates five cents from every 150g packet of Ready Salted, Chicken and Salt & Vinegar chips to help provide training, resources, and support for Surf Life Saving clubs across the country.

To assist ETA Ripples share news of their partnership, CARTEL Media travelled the country visiting summer hot spots and installed the ETA Ripples message to key surf clubs to share details for their support for SLNZ. Our partnership with Surf Lifesaving made this a super-easy roll out and made sense for ETA Ripples.
Each sign was personalised to the surf club area highlighting Orewa, Muriwai, North Piha, Pauanui, Whangamata and Waipu Cove and more in the creative execution with the message reading “Hey Pauanui, here’s to a chippie-r summer!” for example.