z espress
Z Energy, as well as supplying fuel to kiwi customers, wanted to build on their reputation and market share of making great barista coffee. Z Energy wanted to send out the message that they could not only provide a great fuel supply service, but that in store, Z Espress were also the stop to make for a good cup of coffee.
But with so many Z Espress locations, how could they achieve a great outcome in a competitive market?
The Solution
CARTEL Media were called on to offer solutions to two problems; how could Z Espress spread the message that they make great coffee to the surrounding areas of all their Z Espress locations, and at the same time get free coffee vouchers into hands in those many places.
The Fitness CARTEL was not only able to solve both these problems but could offer environments, that like Z Espress also operated at all hours of the day. With over 100 gyms that operate 24 hours, in the areas that Z Espress serviced, and over 400 staff across those locations that were willing to distribute those vouchers, the campaign was formed.
The RESULT
Using 65 Fitness CARTEL locations around NZ, the campaign duration allowed for an estimated foot traffic of 350,000. Feedback from our facility partners was positive with the relevancy of the product for active lifestylers noted.
With a modest budget, CARTEL Media was able to target the right audience, at the right time.
ESTIMATED FOOT TRAFFIC ACROSS BOOKED SITES
MEDIA PLAYS ACROSS DIGITAL SIGNAGE
FITNESS CARTEL PARTNERS SOCIAL MEDIA POSTINGS
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