Weleda Skin Food

Weleda’s Skin Food is the ultimate natural moisturiser for dry, rough skin everywhere. Weleda even suggest that if there’s just one thing you need to take to a desert island, it’s this little green magic tube. Skin Food is a saviour of dry, rough skin on faces, elbows, hands and feet – wherever you take a lot out of your skin, let Skin Food put it back in.

Goals/ Challenge

Weleda’s aim was to attract new consumers to their brand and to one of their top selling products ‘Skin Food’ which sells one product every 10 seconds around the world and is loved by celebrities and makeup artists. It’s a product perfect for dry skin or environments where your skin can become dry so enter CARTEL Media to give audiences the chance to see for themselves how magic this ‘magic tube’ really is.

Solution

Alongside a digital campaign, CARTEL Media ran unmanned sampling activations at eight of our Classic Fitness CARTEL gyms over a six week period, offering a sample-size of Weleda’s Skin Food to their members via a branded sampling tray positioned in hight traffic areas in these locations. The custom counter tray was suggested to Weleda and printed by us to neatly display the products alongside a fact sheet flyer & poster positioned in the venue for the audience to get more information. A perfect product to sample in these locations, they were a real hit with members and helped grow the awareness of Weleda as a brand and their iconic Skin Food product.