Locations were activated just as the summer holiday period was peaking, guaranteeing a bespoke campaign of some of the best hand picked destinations that could be found.
Case Study.
University of Waikato
In a competitive NZ landscape of tertiary education, the University of Waikato wanted to capture their audience at the turn of the new year.
CARTEL Media were called on because this is one of our specialties; getting advertisers in front of their audience, at the right time, in the place where they are most relaxed and ready to digest a message.
THE SOLUTION
The On Demand CARTEL Network is made up of a number of spaces which can be activated on request. It includes seasonal destinations such as holiday parks, beaches and events.
The University of Waikato wanted to converse with people and be part of the discussion at these destinations when new year resolutions were being made. With a tight duration of just 3 weeks, CARTEL Media was able to offer a list of beach side campsites, surf club car parks, and even beach side cafes as the positioning of this media.
Once this list was revealed within the Waikato and Bay of Plenty regions, University of Waikato creative team hand picked the most relevant headline, courses, and talent to best resonated with the audience at each destination.
THE RESULT
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