Tip Top Challenge Sticks

Tip Top’s Challenge Sticks promotion was a fun way to encourage consumers to take on challenges. Challenge Sticks began in November 2022 and ran through to 2023. Each of Tip Top’s stick flavours, including Popsicle, Choc Bar, Jelly Tip, Fruju, and Memphis Meltdown, had a different “challenge” printed on it as part of the promotion. Challenge Sticks celebrated moments of optimism and positivity for all New Zealanders, to inspire people to do things a bit differently. 32 different challenges were created and printed on sticks encouraging kiwis to “walk the cat”, “turn off your phone”, “sing with the windows down”, “master a cartwheel”, “create a treasure hunt” and more.

Goal / Challenge

Tip Top’s Challenge Sticks was a key summer promotion for summer 2023 and a key focus was coverage of the promotion in key summer hot spots where kiwis would be spending their summer and cooling off with a trip up to the local dairy or servcie station for a Tip Top ice block or ice cream. That’s where CARTEL Media came in – to ensure kiwis in summer destinations knew about the Challenge Sticks promotion and take on a challenge.

The Solution

Utilising our network of venue partners, CARTEL Media was able to extend awareness of the summer promotion in 30 summer destinations incorporating surf clubs, service stations and dairies and holiday parks in Coromandel, Bay of Plenty, Northland, Auckland, Taranaki, Gisborne, Waikato and Central Otago.