Skinny Mobile Summer ’24

As kiwis escape to the beaches and hot spots all over NZ, keeping a tab on your data to ‘gram all those cool summer moments and stunning blue sky days can be hard. No one wants to run out of data while on holiday. If you can’t put it on the ‘gram, did it even happen?!

Challenge/Goal

Skinny Mobile wanted to provide the ability for kiwis to have all the data they needed over summer. Wherever kiwis went to, Skinny wanted to let the hottest of hot spots know that they had it covered over summer with Free Data Weekends on a $17 or above four-weekly mobile plan. Free Data Weekends meant loads of photos and updates for those in other holiday spots or stuck at work over the summer break. With Free Data Weekends, there was a whole weekend to make the most of social posts, checking the weather, streaming your favourite show and more!

The Solution

Picking the hottest hot spots in our network meant we could get the message to those who may want it the most! Leaning on our partnership with Surf Lifesaving New Zealand, Skinny was able to share the great news to those holidaying in Northland, Bay of Plenty and the Coromandel. Our network of Holiday Parks and Campgrounds was also a perfect environment to share the Free Data Weekends message with the likes of Netflix, Neon and Sky Sport Now no doubt chewing through data when kiwis come back to relax their hot, sweaty, salt water bodies ready to launch into another day of full on activities or fixing up those tan lines.