Samsung Wearables

The new Galaxy Watch6 is currently Samsung’s most powerful Galaxy Watch, with approximately 18% faster processing power and a bigger battery so it can keep up with your routines. A perfect tech device for the fitness audience, CARTEL’s Fitness Network was the perfect place to share it’s announcement with this targeted audience.

Challenge/ Goal

With Samsung’s wearables, they know they’ve got a great product for an active audience with disposable income. The Fitness industry is considered a “Yes, and” industry, meaning that fitness consumers are always looking for products and services to help them function better with their fitness lifestyle and goals. Samsung also wanted to lock in bursts of activity to stretch through Q1-Q2.

Solution

With NZs busiest and most premium fitness sites, CARTEL Media was able to deliver a campaign nationally on their handpicked set of DOOH inventory. With multiple creatives across 3 burst, CARTEL Media was able to deliver great value through bonus panels and bonus to achieve maximum impressions throughout the campaign.