mastercard heaps easy wins

Mastercard wanted to help their customers get the most out of their huge range of offers and benefits, but most of their customers didn’t even know that they had them? For this campaign MasterCard wanted people to identify that they had a MasterCard, and to redeem offers and redeem them overseas. The promotion was run as a scratch card where everyone who uses a Mastercard whilst purchasing wins!

The Solution

Mastercard wanted to target their audience while they where out and about on their holidays or even just before starting their adventures. So, using our Bar CARTEL network environments, we helped target holidaymakers at one of New Zealand’s top holiday destinations, Queenstown.

We knew by using our Bar CARTEL Network, this campaign would indefinitely catch attention from holiday-goers who are out having a lunch and a pint in the pub with family and friends.


With a very clever and creative campaign, CARTEL Media agreed that bar runners and bathroom poster ad’s would best catch the attention of holiday-goers. With MasterCard offering scratchies at selected stores with every MasterCard purchase this campaign was set to be a raging success.