Fieldays

Challenge/ Goal

Like many events, the annual Fieldays agricultural show has experienced many setbacks in the wake of COVID restrictions. With a change in date for the 2022 event, they needed to get the word out to rural communities where traditional OOH options are very limited. They also wanted to achieve a community connection with tactical media that had duration and longevity in the environments.

Solution

With over 650 Bar sites on CARTEL Media’s books, they could offer provincial OOH messaging that no other OOH media company can. The key areas Fieldays wanted to a presence in were ticked off with a number of participating Bar CARTEL sites. Using drinks coasters allows brand messaging to be part of the conversation at the table where patrons are discussing life. Housed in smartly designed and branded coater cradles, news of the event was in the hands and of thousands of potential event goers.