Anchor demonstrated great informational brand marketing with the use of this tool in providing credible information through this calculator touch screen tool. These sort of interactions with information will build brand trust and value.
There was an estimated gym member foot traffic of 2,932,870 over the campaign duration. Media Ads counted in at 406,080 on our 55″ Digital Kiosks, and foot traffic passed the touch screen tools of 102,756.
Case Study.
Anchor Protein+
Anchor identified the Fitness CARTEL as great positioning to promote their Protein+ products which contain a higher percentage of protein for fit and active customers. To help their audience understand their personal protein intake needs, they created an online calculator that only required a few bits of information.
THE SOLUTION
Our HD 55″ free-standing touch screen units are portable, allowing the option to schedule in a number of our premium Fitness CARTEL locations. With simple on screen instructions, the kiosks could be left unmanned for members to try in their own time.
This touch screen activity was supported by an ongoing Anchor Protein+ media branding campaign which was displayed across our 55″ permanent kiosks within an extended Fitness CARTEL site list.
THE RESULT
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