The artwork for this campaign was undoubtably unmissable with 2degrees’ shocking bright blue colour and of course some of 2degrees’ clever catch phrases such as “STREAMING CAPABILITIES FIT FOR A QUEEN….STOWN”
Case Study.
2degrees Queenstown
2degrees is one of New Zealands top telecommunication providers who believe it’s only fair they provide great value and a great network to their 1.3 million subscribers. 2degrees have recently upgraded their mobile network in Queenstown and approached CARTEL Media to help them spread the word.
THE SOLUTION
The main objective for this 2degrees campaign was to create brand awareness across the Queenstown region and target everyone with a phone.
CARTEL Media had an idea…..
We offered 2degrees 5x shuttle rear wraps, these shuttle’s routes cover the whole Queenstown and Central Otago region 24/7 , we knew this would be the perfect way to get “Everyone with a phone” attention, whether they where sitting in traffic, taking a stroll or having a burger at FergBurgers.
This would be the first to market On-Demand CARTEL ad solution across the Queenstown region.
THE RESULT
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