Silver Fern Farms challenge was to get in front of a hyper-community level audience to recruit for seasonal workers at their sites. With a strong whanau driven focus and a requirement for workers to be physically fit, a recommendation needed to reach the 14 communities where traditional OOH options were not available.
Solution
CARTEL Media’s reach into the regional communities is achieved through a range of environments. The ones that suited the needs of this campaign were Fitness Centres and Sports Clubs. Identifying sites in every required small community, CARTEL Media was able to utilise gyms, indoor sports centres, tennis clubs, hockey clubs and more. Utilising their network of nationwide installation resources, the campaign consisted of DOOH and static OOH panels in key dwell time positions to ensure maximum impression of this audience.
Silver Fern Farms continues to book on a regular basis with CARTEL Media when they have staffing needs arise at their locations.
HPA Measles Immunisation
The Health promotion Agencys “Be a Guardian of the Future” is a campaign to motivate at-risk target audiences who may not have been immunised against measles to go and get a Measles Immunisation “it’s easy and it’s free”. When you immunise against measles, you don’t just protect yourself. You also protect your whānau, your community, and future generations from harm.
THE SOLUTION
To resonate with age groups between 18 to 30 and populations who are particularly impacted by measles, our client knew that we had the networks to do it, they chose our Fitness & Sports/ Family Centre’s/ Bars and On-demand CARTEL networks, using 4 types of media for this campaign, Digital Signage, Tactical Banners, Bathroom Frame Ad’s and Billboards. With two diffrent eye catching creatives specifically targeting audiences and with its strong message this campaign was set to not be missed.
THE RESULT
This campaign was installed in a number of CARTEL Locations spread throughout the Northland, Bay of Plenty and Queenstown regions. The demands of this campaign were met by CARTEL Media and the campaign continues to run from November 2020 till now.
