CARTEL Media Expands Presence in Hawke’s Bay with New Fitness Centres Joining the National Network
CARTEL Media, New Zealand’s largest advertising network within the fitness and leisure space, continues its rapid expansion in Hawke’s Bay. The addition of Anytime Fitness Hastings, Anytime Fitness Taradale, and Snap Fitness Napier to the Digital Out-of-Home (DOOH) Fitness Network strengthens Cartel Media’s ability to connect advertisers with local communities through high-traffic gyms and fitness centres.
These new fitness centres join the ranks of Anytime Fitness Napier and Flex Fitness Hastings, creating an unparalleled advertising opportunity for brands to reach not only fitness enthusiasts and health-conscious individuals but also families, students, and those seeking a healthier lifestyle. With these venues serving as vibrant community hubs, advertisers can engage with a diverse range of audiences in their daily routines.
“Our presence in Hawke’s Bay, through DOOH screens in spaces where communities come together to achieve their health and fitness goals, offers advertisers the chance to connect with nearly 9,000 weekly visitors across these fitness centres,” said Jono Ridler, CARTEL Media’s Operations Manager. “The growth in Hawke’s Bay enhances the reach and effectiveness of our DOOH Fitness Network, providing brands with a powerful platform to engage with audiences in meaningful and impactful ways.”
CARTEL Media’s continued expansion highlights its commitment to offering advertisers dynamic opportunities to reach targeted local audiences. The combination of digital screens and high foot traffic within these fitness centres ensures engaging, contextually relevant campaigns that resonate with visitors during their daily fitness routines.
About CARTEL Media
CARTEL Media is New Zealand’s largest DOOH advertising network within the fitness and leisure sector, boasting over 250 digital screens in more than 200 venues nationwide. Partnering with well-known fitness brands such as Les Mills, Anytime Fitness, and Snap Fitness, as well as numerous independent fitness clubs and council-run facilities, CARTEL Media offers advertisers unparalleled access to high-traffic venues. This expansive network connects brands with active, health-conscious audiences in gyms, aquatic centres, and leisure hubs, delivering impactful, context-driven messages to local communities.