CARTEL Media Expands Digital Advertising Network in Hawke’s Bay with Hastings District Council Partnership
CARTEL Media, New Zealand’s leading advertising network provider for the fitness and leisure industry, has entered an exciting new partnership with Hastings District Council to expand its digital out-of-home (DOOH) advertising network. As part of this collaboration, state-of-the-art digital screens will be installed in key aquatic facilities across the region, including Splash Planet, Flaxmere Pool, and Clive Memorial Pool. This move will offer advertisers and agencies a unique opportunity to engage with highly sought-after family audiences in the heart of Hawke’s Bay.
Reaching Families at Top Leisure Venues
Splash Planet, the premier family entertainment centre in Hastings, sees impressive seasonal foot traffic, with 100,000 to 110,000 visitors from November to March. With a mix of 50% local and 50% domestic tourists primarily from the North Island, this popular attraction provides the perfect platform for advertisers to connect with families during their leisure time. The extensive refurbishment of Splash Planet in 2023, which included new playground equipment, go-kart and bumper boat upgrades, and a revitalised Tiny Town, ensures it remains a top destination for both locals and visitors.
The partnership also extends to year-round venues such as Flaxmere Pool and Clive Memorial Pool, both of which are renowned for their family-friendly programmes. These indoor complexes cater to a wide range of activities, from learn-to-swim programmes to competitive swimming and AquaFit classes, attracting a steady flow of local families and community groups.
Premium DOOH Advertising Opportunities
CARTEL Media’s digital kiosks provide advertisers the flexibility to showcase dynamic video content or static imagery, allowing brands to create engaging campaigns that capture the attention of parents, kids, and fitness enthusiasts. With screens strategically placed in high-traffic areas within these facilities, advertisers will be able to maximise their visibility among family-focused consumers.
Jono Ridler, Operations Manager at CARTEL Media, states, “Expanding our presence in the Hawke’s Bay with Hastings District Council offers tremendous reach and engagement opportunities. Aquatic centres are integral to our national family network, and with the addition of DOOH advertising in these vibrant community hubs, brands can leverage our digital displays to connect with families in a meaningful way.”
About CARTEL Media
CARTEL Media operates the largest digital advertising network in New Zealand’s fitness and leisure space, with over 200 venues and 250+ screens nationwide. Our comprehensive network allows brands to reach audiences in key leisure environments, offering unique advertising opportunities to engage with active, family-oriented consumers.