Samsung Galaxy Ring Fitness Network Takeover
Samsung delivers impact with wellness seekers with full CARTEL Media Fitness DOOH Takeover for launch of Samsung Galaxy Ring.
Samsung secured a 100% Share of Voice digital out-of-home (DOOH) takeover across CARTEL Media’s premium gym network – a first-of-its-kind execution in the New Zealand fitness space.
The team at Spark Foundry behind this campaign for the Galaxy Ring, a revolutionary smart ring designed for biometric health monitoring, required a media placement that landed with maximum impact and zero distractions in the perfect environment.
The high-impact campaign dominated key gyms nationwide, including Playground Fitness (Ponsonby), Tepid Baths Fitness Centre (Viaduct), Fastlane Fitness (Hamilton), Inception Gym (Christchurch), and Oxygen Fitness (Epsom). Each location featured fully wrapped 1.9m tall CARTEL panels with seamless, long-format Galaxy Ring content running on-screen 100% of the time for the duration of the campaign.
Anytime Fitness Newmarket
As a recent addition to the Fitness CARTEL, Oxygen Fitness were on board for the campaign. “The Galaxy Ring content looked stunning and owned the space,” said Anisa Taefi, Director at Oxygen Fitness, Epsom. “It was a really sharp execution. Members were genuinely stopping to take it in.”
For Spark Foundry, the agency behind the media strategy, this was about innovation with purpose. “Samsung wanted cut-through in high-attention spaces—and CARTEL delivered. The full-panel decal with uninterrupted rotation gave us the premium feel the Galaxy Ring deserves,” said Freddie, Agency Lead at Spark Foundry.
Josh Luxmoore, Account Lead at CARTEL Media, emphasized the strategic ambition behind the takeover: “This was a milestone for digital OOH in fitness environments. The 100% Share of Voice meant total immersion—no clutter, just clean brand storytelling that captured the audience in a high dwell-time environment.”
Habitat Fitness Kingsland
Samsung has set a new precedent for how brands can show up in fitness environments. CARTEL’s premium gym network offers powerful placements for creatively-led media to integrate seamlessly into high-attention, wellness-focused spaces. With exclusive access to this audience, CARTEL enables brands like Samsung to connect meaningfully with engaged members in moments that matter, at the place the audience loves to be.
