My Food Bag

People who visit gyms tend to live fast-paced, goal-oriented lifestyles, often juggling demanding careers, family commitments, and personal wellbeing. Their time is precious, and they value efficiency in every area of their day – from their workout routines to the products and services they choose. This makes gyms a hub for high-intent consumers who are already in a mindset of self-improvement and smart decision-making.

It’s this sort of audience that My Food Bag knows they can service best. My Food Bag are known for their convenient, time-saving solution for dinners – particularly households seeking fresh, high-quality meals packed and delivered to their door.

My Food Bag used the Fitness CARTEL DOOH to place their latest brand messaging directly in front of these health-conscious, time-poor consumers at a moment when they are already focused on wellness and lifestyle improvement – particularly that 5-6pm afterwork audience who would be considering their meal option for the evening.

The DOOH in CARTEL’s gym partners locations offers high dwell times and repeated exposure, with My Food Bag having different key messages as members move through their workout routines.