Dove hits the showers via WPP Media
This was one of those campaigns that was the result of getting asked “Would we be able to put full size bottles in gym showers?” We of course said “Yes, why not!”
What came next was the doodle, the refinement, the approval, the execution, the weekly refills, and many across our Fitness CARTEL venues who have got to try a new product in exactly the right moment.
We encourage “finding your audience in the place they love to be“.
This campaign added another layer to this ethos by adding “.. and in the only place the audience will use the product.” For many, the gym is the only other place outside of the home that people will use a shower. Making use of these facilities is perfect access for this product.
A visual of concept to delivery. Original sketch to final product
EXECUTION – This campaign landed in multiple premium fitness and recreation centres all over Auckland. As part of this end-to-end delivery, we:
- Designed and manufactured a lockable shower caddy that held the specific bottle design
- Printed and applied a water-resistant decal to highlight the product
- Swapped bottles out weekly over the duration of the campaign to ensure the product was available for every shower
CARTEL Media was built on finding a way to get it done. Saying yes to these ideas is part of our DNA.
Have you had an idea for a campaign that want to bring to life? Let’s chat.
