Delivering same-day for New Zealand Clinical Research

Delivering effective DOOH in record time for an industry with a recruitment bottleneck.

In recent work with New Zealand Clinical Research (NZCR), New Zealand’s leading clinical trials and medical research organisation, we’ve been able to tap into highly specific audience segments through our Fitness Network. Reaching the right audience to attract the right participants is critical in clinical trials – an area of research that is accelerating in NZ and globally.

We matched their needs to our offering targeting factors like age, gender, fitness level, and precise geolocation, NZCR can connect with the exact demographics they need.

But it’s not just about precision. It’s about speed. The demand for rapid turnaround campaigns in clinical research is real, with participant recruitment often requiring same-day activation. These are the conditions where we thrive with the great work of the team at Point B Marketing operating next to us on these campaigns.

Vivienne Hyde from Point B Strategic Marketing confirms.

“Very few suppliers can provide same-day turnaround, which CARTEL Media does for us repeatedly. No hold-ups at the starting line equals faster recruitment for our client.”

From strategy to live in record time, we make it happen, ensuring NZCR can reach the right people effectively and efficiently.