ACC With a Message for the 65+ Aged Audience

CARTEL Media leads the OOH industry for multi-channel audience targeting – here we feature the access CARTEL has to the 65+ Age group across multiple environments.

Staying active as we age isn’t just about keeping fit — it’s about feeling confident, staying connected, and enjoying everyday life. Community Strength and Balance classes are designed with that purpose in mind, offering a nationwide programme that helps older adults move well and live well through ACC’s Live Stronger for Longer initiative.

To reach this audience where they naturally spend their time, CARTEL Media delivered targeted placements across aquatic centres, community recreation hubs, RSAs, bowls clubs, and garden centres throughout New Zealand. These environments were the perfect fit for the age group- spaces where people were already active, social, and invested in living well. By connecting with lifestylers who were out and about, engaged, and prioritising their long-term independence, the campaign aligned seamlessly with the Live Stronger for Longer message.

CARTEL Media continues to reach the right audience at the right time, this time spanning multiple environments. It’s this type of dynamic environment availability that keeps CARTEL front of mind amongst many who are planning campaigns for target audiences.

Featured: Russel RSA and Masterton Library