Campaign Brief

Powerade is no stranger to the Fitness CARTEL. Their advertising strategy is effective and fundamental; consistent and regular placements of ads in front of their identified target audience at the most relevant time. The Fitness CARTEL can offer this to them time and time again, and continues to grow with their needs.

Solution

Powerade see it as their responsibility to angle much of their advertising towards an audience who are living active lifestyles and therefore needing hydration. The Fitness CARTEL can offer them a 16+ age group who are at the point of sweat and genuinely in the need of hydration. It’s this sort of placement timing that Powerade struggles to get anywhere else.

 Whether it be their new Powerade Active Water, their Powerade Challenge running event, or their ambassador branding, Powerade can carefully select their list of Fitness CARTEL sites for each campaign to target any areas they wish.

Results

Powerade continue to repeat their messaging with good success, and really own the space to a near sponsorship type level. Their strong association and brand recognition within the fitness community continues to grow as they reinforce their leading presence in the sports beverage market.